A Market-Oriented Approach to Horticulture Production

B.R. Kaini1
R.A. Werner2

Under a market-oriented concept, actions to organize for regular urban supply and for prevention or reduction of harvest losses are to be taken at subsequent levels, starting with production planning (farmers' decision to produce a salable commodity). Production decisions need to be based on market knowledge to support the decision-making process on; what to produce; where to produce; how much the market can consume; where to sell (in which market). From the point of view of institutions and functions, actions to normalize the supply (and reduce losses due to over- production) have to be taken at levels as: research, formal education, professional training, technical assistance, packaging and transportation, storage, processing, market information and fundamentally on planning.

Published Year

Proceeding Volume 1